This company went from selling just furniture to modular homes.Courtesy.If you are from the millennial generation, you have surely faced the difficulty of being independent.One of the great frustrated dreams of young people and adults of this generation is the unaffordability of owning a home.Faced with this problem, modular homes, at a more affordable cost, can be part of the solution.José Ramón Alonso, co-founder of the virtual furniture store Tugow, told Business Insider Mexico in an interview that this company is expanding its business.Now, it ventures into the creation and sale of modular housing, with houses made with containers.“We try to offer new solutions to common problems.Our main business is the sale of furniture, but in the search to offer new solutions for our clients, we believe that we must always keep innovating”, said Alonso.In a comparison of the price of a house in Benito Juárez, San Pedro de los Pinos neighborhood, a used house of 149 square meters (m2) costs 6.7 million pesos (mdp), according to LaHaus.According to information from Tugow, a similar house of 186 m2 costs 3.9 million pesos."Casa Tugow is a prefabricated housing concept that offers our clients functionality, innovative design and speed of construction," said Alonso.While in countries like the United States the business of modular houses or housing made with containers has been developing for at least a couple of years, in Mexico it is just beginning.In this first stage, Alonso considers that Casa Tugow's offer can work as an investment for rest housing and temporary accommodation.“Guadalajara is the Mecca of furniture in Mexico, where the strongest furniture industry is and a fairly powerful network of distributors;it is also a city at the forefront of technology and innovation”, said the entrepreneur.These were the criteria that made Casa Tugow start selling modular homes in that city.Even this business can help tackle a growing problem in Mexico: the lack of affordable housing.According to a study by the Public Opinion Center of the Universidad del Valle de México (UVM), 74% of those surveyed consider that there are no conditions in the country to acquire a house.Even the rents put more and more pressure on the inhabitants, especially in the center of the country.According to data from Propiedades.com, buying an apartment in Mexico City has an average price of 3.1 million pesos.The rents have an average estimated value of 20,426 pesos.Meanwhile, the average sale price of a house in Morelos is 2.8 million pesos and 13,280 pesos for rent.At the moment, the Casa Tugow models in Guadalajara range from 60 m2 and 1.8 million pesos to 186 m2 and 3.9 million pesos.However, the adoption of this type of housing solutions must be tied to the security of the premises where this type of infrastructure is developed.In addition, the municipalities are just beginning to learn about the model.“A building permit is not required, the same as for traditional housing in most of the country;but in some municipalities it is necessary, it depends on the local law.Our intention is to be able to reach any part of the Republic with our houses”, Alonso explained.One way to deal with these problems is that if the owner of a piece of land wants such a house, a specialist from the company studies the area and determines if it is feasible."It is only required to lay a foundation and, after analyzing the feasibility, the design details are seen," said the businessman.Although the purpose of Casa Tugow is to take this solution to the entire country, it first tries its luck in Guadalajara and soon in El Bajío.NOW READ: Modular home village developed by Ukrainian studio can house up to 8,000 refugeesALSO READ: The startup behind these tiny modular homes that can be built in a day just raised $3.5 millionVolkswagen wants to dethrone Tesla as the leader in electric car manufacturing by 2025, and this project brings it closer to the goal.According to the results of the study, in Latin America the digital maturity index (DMI) is 61.1% on average.They say that the separation agreements sent by Tesla to the fired personnel imply the resignation of rights.Despite the barriers to internet access and banking, Ecomsur highlights the unstoppable growth of e-commerce.These companies announced an agreement that allows customers to send money from abroad through the Western Union app.50% of online buyers in Mexico do not make the purchase if they have to wait for a response from the brands.Copyright © 2021 Insider Inc. All rights reserved.Privacy Notice and Cookies PolicyGermany and Austria, Australia, Spain, United States, France, India, International, Japan, Netherlands, Poland, South Africa